Exhibition on the sociological and economic role of advertising in 1975, curated by Margo Rouard and Chantal Béret. After a brief historical overview, it describes the sponsors, designers, and publishing bodies or media that carry advertising. Graphic panels designed by the Grapus collective present several advertising campaigns (here, a campaign for URGO bandages) and analyze them. Photographic report. Maison des amandiers, Centre de création industrielle, october 15 – november 7 , 1975.